For this activity idea, your students take on the role of marketing experts. After gaining some knowledge about the elements of a "perfect" marketing video, they watch 3 videos and gauge their effectiveness. 

Here's the idea:

• Review this infographic and identify the six elements of a "perfect" marketing video. 
• Watch these three videos looking for each of the six elements (here's a graphical organizer for students to jot down their impressions)

Video #1

Video #2

Video #3

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.