Given their ubiquity, we are all too familiar with corporate logos, but how well you know corporate audio (or sonic) logos? Let's find out with today's Question of the Day. 

Here's the activity:

• Listen to this audio file
• You will hear each audio logo twice, followed by a 10 second pause for you to jot down your answer
• 7 logos in total 

Answers:

• 0:00 - Nationwide Insurance
• 0:19 - Duracell
• 0:37 - Old Spice
• 0:52 - Taco Bell
• 1:06 - Netflix
• 1:24 - McDonalds
• 1:40 - Amazon Prime Originals

Questions:

• Did you have an emotional response listening to any of these audio logos? If so, describe it. 
• Why do you think companies create audio logos?
• What do you think is more powerful: a visual corporate logo or audio logo? 

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Marketplace.org):

Sound is almost like a magic trick in my mind because it’s something we don’t think about a lot. We think about all of our other senses very intentionally. You know, we have food channels, we love curating our clothes, but sound is something that humans, culturally — at least now — don’t think a lot about. But it has this really powerful ability to prime your brain for what’s coming or into whatever world this brand is trying to put you. And now, we’re in the very first generations of putting speakers millimeters from our eardrums. I think we’re kind of at a dawn of a new era with sound because of that. I think that’s why so many brands and people are starting to think about that emotional prime.

Thanks to Ren Makino for producing this Question of the Day! 

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How well do you know corporate logos? Test your knowledge here. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.