What influences Gen-Z to follow an influencer?

Answer: Authenticity

Questions: 

• In your own words, what is an influencer? 
• If you follow influencers, what trait is most important to you? Why? 
• Have you ever bought a product endorsed by an influencer? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (PartnerCentric):

For 83%, following these online personalities is all about entertainment. Over half (51%) appreciate the authenticity or relatability of influencer content, while 40% value expertise and or product reviews. Finally, just over 1 in 5 follow influencers to keep up with trends. 

About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.